Great news for wholesale wine prices!
January 30, 2015
Minister's statement on wholesale wine prices for industry
VICTORIA - Attorney General and Minister of Justice Suzanne Anton
issued the following statement to update industry stakeholders on
changes to B.C.'s wholesale pricing for wine:
"Since we released our wholesale pricing model in November, we've heard
concerns from industry about the pricing structure for wines over $20 a
"In listening to this feedback, we concluded that adjustments needed to
be made, so we have amended the wholesale mark-up for this category to
better align wholesale prices with what industry sees today.
"We are reducing the mark-up for this category - levelling out the
wholesale price for wines that would have been impacted. In other
words, government is not putting inadvertent pressure on industry to
raise liquor prices when they sell their products to British
"Our wholesale pricing model is not intended to increase government
revenue or retail prices. Rather, the model is designed to generate
approximately the same amount of government revenue from each product
category as we receive today. With today's update, that revenue will
still be protected - the Liquor Distribution Branch expects to continue
meeting its targets.
"With projects as large as the revamping of B.C.'s wholesale model for
liquor, there are bound to be a few course corrections along the way.
We announced our wholesale pricing model in November because we wanted
to provide industry with as much notice as we could, while still
allowing time to make adjustments, as necessary, before the go-live
date on April 1. I want to thank our industry and other stakeholders
for their timely input, which is contributing to a balanced and
modernized liquor model.
"Our consumer-centred model is about creating a fairer, more
competitive market - which we expect will, at the end of the day,
benefit British Columbians. These changes will help to alleviate the
concerns we've heard while still maintaining B.C.'s high standards for
health and public safety.”
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