British Columbia Restaurant & Foodservices Association

Ticket Name Sale Ends Price Quantity
Member Registration Early Bird
23 Nov 2012
Members Only
Sale Ended
Non Member Restaurant Licensed Early Bird
23 Nov 2012
Sale Ended
Member Registration
12 Jan 2013
Members Only
Sale Ended
Non Member Restaurant Licensed
12 Jan 2013
Sale Ended

The BCRFA - Okanagan Branch proudly presents the 11th Annual Wine & Dine Okanagan promotion from January 16 to February 3, 2013 showcasing local BCRFA restaurant members. Participating restaurants offer diners their choice of a three-course dinner menu valued at: $15, $25 and/or $35 per person paired with BC wines.

Please note that the BCRFA must receive 2X $25 gift certificates before December 15th. 

Wine & Dine is simple for guests. People love great value with exceptional quality – and you get to feature suggested Okanagan wines! Guests also enjoy supporting local events and investing in their communities.

• Last year, over 40 restaurants participated with many seeing double-digit sales growth!
• Menus are uploaded to the BCRFA website with over 60,000 hits during the promotional period.
• Tasting Launch Event was SOLD OUT with over 250 guests. This year’s forecast is 350!
• Awareness amongst over 25,000 diners and the e-mail database grew to over 5,000 diners.
• Restaurants contribute 2 x $25 gift certificates to be used for consumer promotions.

Our promotion generates awareness and sales throughout the Thompson-Okanagan region. Tools included:
• PRINT ADVERTISING in the Okanagan newspapers including Vernon,Penticton and Kelowna.
• ONLINE ADVERTISING - Website, social media and YOUR MENU(s). Viewing the website is highly desired by consumers to easily look up menus and wine pairings online.
• TV and / or RADIO ADVERTISING campaign on the Wine and Dine promotion.
• PUBLIC RELATIONS - the opportunity for you to participate with regional media at launch events.

o Restaurant bill fold inserts - A pre-launch promotion that will enable participants to place inserts into billfolds to generate buzz and repeat customers.
o Posters - custom designed posters will be provided to each participant.
o Menu Templates – an added benefit for members, we’ll help you design your custom menu!

1. The Wine & Dine promotion runs from Wednesday, January 16 to Sunday February 3, 2013.
2. Develop a special three course menu valued at $15, $25 and/or $35, plus HST, beverages, and gratuities. You may offer one, two or all three menu options.
3. Send 2x$25 Gift Cards to BCRFA head office (address below) to be used for Wine $ Dine Promotion.
4. You take bookings directly, prepare a Wine & Dine Okanagan ‘feature sheet’ using the logo and otherwise operate as normal.
5. Complete the menu template and email or fax 604-669-6175 for upload to the website. If you prefer, provide us the information and we can design the menu for you!
6. Update your BCRFA profile page – Let guests know more about you! You can upload videos, your full menu and more!

Questions? Call Morgan at:

p:1-877-669-2239 c: 778-867-2945

F: 604-669-6175


14 Jan 2013 5:00pm
16 Feb 2013 5:00pm

  • Kelowna